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Complete management for salons and beauty professionals.

A salon lives by its calendar. Beauty brings booking, scheduling, loyalty, and payments into one interface designed to be run by the whole team, with no training.

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In productionsden-beauty
Preview of the Beauty interface
−0%missed appointments
+0%more bookings outside opening hours
0.00%measured uptime
Case studies

Business problems, solved.

What Beauty changes on the ground. Each case starts from a measurable problem and ends with a measured result.

The missed appointments that drag revenue down

Problem
Every week the salon loses slots to forgotten appointments: unbilled practitioner time that can't be recovered.
Engineering approach
Automatic multichannel reminders driven by a rules engine, one-tap confirmation, and a waitlist that instantly re-offers a freed-up slot.
Result
No-shows drop, and freed-up slots refill on their own.
−34%missed appointments

Booking without calling

Problem
Bookings went through the phone during opening hours: calls missed during treatments, slots lost in the evening.
Engineering approach
Real-time online booking, open 24/7, synchronized with every practitioner's calendar.
Result
Clients book when it occurs to them; the team keeps the phone for treatments.
+48%more bookings outside opening hours

Loyalty without the effort

Problem
Paper loyalty cards got lost; there was no follow-up for clients who stopped coming back.
Engineering approach
A loyalty program built into the client record, and automatic follow-ups for inactive clients.
Result
Loyalty runs with no extra load on the team.
×1.790-day return rate
Screens

Beauty in production: glimpses of the actual interface.

Multi-practitioner calendar
Multi-practitioner calendar
Online booking
Online booking
Client record and loyalty
Client record and loyalty

The engineering behind it

What Beauty draws on at SDEN

Engineering domain

Software & mobile development

SDEN designs and ships production web platforms, SaaS applications, and native and cross-platform mobile apps, from a blank page to App Store, Play Store, and live production.

Approach

How SDEN ships software

The four-phase engagement model SDEN runs on every project: scoping, design, hardening, delivery.

Proof through engineering

A project on the scale of
Beauty?

Beauty was designed, built, and shipped to production by SDEN. We can do the same for yours.

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