Wellness & local services
Wellness studio chain
A wellness chain could only take bookings during opening hours and had no way to secure them. SDEN deployed Beauty across its locations in three months, lifting after-hours bookings by 48%.
- Client
- A multi-location wellness studio chain
- Sector
- Wellness studio chain
- Duration
- Approximately three months end-to-end
The premise
Half the demand for a wellness studio shows up when the studio is closed: evenings, weekends, the moment someone decides to book. A chain that only takes bookings by phone during opening hours simply loses that demand, and without deposits it absorbs the cost of every no-show on top.
Beauty takes bookings around the clock, synced across every practitioner, and secures them with deposits through Stripe. This case covers the rollout across a multi-location chain.
Booking only during opening hours, nothing securing it
Each location took bookings by phone during opening hours only, so demand that arrived in the evening or on a weekend went unbooked or to a competitor. Schedules across practitioners were not synced, which made even phone booking error-prone.
With no deposits, the chain carried the full cost of no-shows, and had no consistent payment or client record across its locations.
Round-the-clock booking, synced, with deposits
Beauty deployed 24/7 online booking synced across every practitioner's schedule at every location, with Stripe-backed deposits and payments and the client record attached to each booking.
Phase 1: Multi-location calendar
Three weeks. Brought every location and practitioner onto Beauty's synced calendar, so real-time availability was accurate across the chain and double-booking was impossible.
Phase 2: 24/7 online booking
Four weeks. Online booking went live around the clock, synced to every practitioner's schedule, capturing the evening and weekend demand the phone line had been losing.
Phase 3: Stripe deposits and payments
Three weeks. Deposits and payments deployed through Stripe, with service history and the client record attached, so bookings were secured and the chain stopped absorbing no-show cost.
Forty-eight percent more bookings outside opening hours
Bookings made outside opening hours rose by 48%, captured by round-the-clock online booking synced across every location. Stripe-backed deposits secured those bookings, so the chain stopped carrying the full cost of no-shows.
Every location now runs on one synced calendar with a consistent payment flow and client record.
48%
more bookings outside opening hours
24/7
online booking synced across locations
Deposits
secured via Stripe at booking
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